Jully Poca receives big boost ahead of Cinderella fight

Jully Poca next fights Cinderella in California

STAKE, the world-leading online sportsbook and casino, has today announced a partnership with Brazilian boxer Jully “Poca” de Oliveira, marking a significant milestone in the brand’s increasing presence in combat sport.

The partnership will see Poca represent Stake globally ahead of her super-lightweight fight against Cinderella Linnear on Friday, August 21, 2026, on the Amanda Serrano vs Lucrecia Manzur card on TikTok LIVE.

Originally a fitness and martial arts content influencer, Poca went viral after intervening to defend a mother and her daughter from assault.

She went on to debut in crossover boxing (MisFits) in 2023 and amassed an undefeated record.

In June this year she made her first professional boxing debut and defeated Monica Medina by unanimous decision.

The announcement reinforces Stake’s commitment to partnering with the very best in combat sports. Undefeated Poca, the most-followed female professional boxer in the world, stands among the sport’s most influential athletes, with a powerful presence both inside and outside the ring.

Stake serves as the official betting partner of the UFC in Brazil. The company also features a prominent range of Brazilian UFC brand ambassadors, including top pound for pound superstars, Alex Pereira and Alexandre Pantoja.

Akhil Sarin, Chief Marketing Officer at Stake, said: “We’ve got a great portfolio of fighters in our ranks and we’re proud to have added not only an emerging, ferocious and undefeated boxer but someone who’s paved the way for female influencers who wish to make it in fighting.

“We have a huge respect for combat sports and whilst we’ve built a fantastic foundation in UFC, we hope signing Poca will open more opportunities for us to expand our partnerships in boxing.” 

Jully “Poca” de Oliveira, added: “I’ve always wanted to work with brands that think globally and support athletes beyond competition. Stake has built an incredible presence in sports, and I’m proud to be part of that.

"My goal has always been to inspire people through my journey, both inside and outside the ring. I’m excited to work with Stake to reach even more fans across the world.”

The recent announcement builds on Stake’s growing global sponsorship portfolio, which spans sport, entertainment, and culture. The brand works with major organisations and personalities including Drake, Everton Football Club, and the UFC.