Jake Paul unites with Von Dutch for exclusive collab ahead of Miami showdown with AJ

Jake Paul’s W and Von Dutch unite for exclusive fashion collab ahead of Miami showdown with Anthony Joshua

The limited-edition pre-sale drops Nov 24th, offering fans first access to the collaboration and the chance to get signed merchandise.

Von Dutch’s cult streetwear platform Von Dutch Loves has joined forces with Jake Paul’s bodycare brand,“W”, to launch an exclusive capsule collection that fuses heritage, individuality, confidence and main-event hype. The capsule blends a throwback attitude with a modern edge, and is built for the ones who back themselves, no matter what, landing just weeks before Jake’s highly anticipated fight against two-time heavyweight world champion, Anthony Joshua , in Miami on December 19.

Dropping via pre-sale on November 24th, the “Von Dutch Loves x W” collaboration features four hats and four apparel pieces that mix Von Dutch’s signature West Coast attitude with Jake Paul’s disruptive athletic style. Designed by Lindsey Falack, the creative lead behind Von Dutch Loves, the collection captures the shared spirit of rebellion and confidence that defines both brands.

The capsule reinterprets classic Von Dutch DNA through Jake Paul’s modern lens. From brown suede hats recalling vintage Von Dutch textures to a minimal varsity jacket and pin-striped black muscle tee, each piece reflects the meeting point of streetwear, sport and self-belief.

Von Dutch Loves is the brand’s collaborative platform spotlighting creative partnerships with modern icons and cultural disruptors who share the Von Dutch spirit of self-expression. W is Jake Paul’s disruptive Gen-Z bodycare brand that represents the mindset of winning, resilience and confidence in every arena, from the ring to the street.

Fans who sign-up ahead of the formal drop on Tuesday, November 25th, will get the first chance to buy the collection with exclusive early access to signed merchandise from Jake Paul.

Designer Lindsey Falack discussed her thought process when creating the collection; “I designed the Jake Paul x Von Dutch Loves collection to bring Jake’s edge into Von Dutch’s world without losing either identity. The goal was to make it clean and wearable but still loud in its attitude. The brown suede hats tie back to classic Von Dutch materials, while the tees and varsity jacket stay minimal and modern. The neon yellow “W” logo comes straight from Jake’s brand; it’s a punch of color that’s a reminder to back yourself, bring your best, and turn every moment into a win. The black muscle tee with pin striping is a nod to both boxing aesthetics and street style; athletic, but not gym wear. Jake’s boldness and Von Dutch’s history of pushing boundaries naturally fit together. This collection reflects that intersection; heritage and hype, stripped down to the essentials."

Says Jake Paul on the collaboration, “Von Dutch always stood for being unapologetically yourself and that’s exactly what ‘W’ is about. This collab celebrates winning energy and personal expression. It’s fashion with purpose and gives you confidence to back yourself and bring that positivity to everything you do.”

The “Von Dutch Loves x W” collection will be available exclusively through vondutch.uk . You can sign up now at https://bit.ly/3LxFHui to get exclusive access to signed products and be the first to shop the collection. Fans can expect their orders from the collection to arrive at the start of the New Year.

Von Dutch Loves: Website | Instagram W: Website | Instagram Jake Paul: Instagram

Off White - Oversized / Relaxed Fit - Tee

Featuring the iconic Von Dutch oval and W’s neon strike logo, this oversized cream tee delivers a balanced front graphic and a bold back hit. It’s an easy daily wear with a confident edge.

£/$76

Contrast Striped Lapel Collar Sweatshirt

This limited collab brings W’s brand together with Von Dutch on a modern varsity-inspired pullover with contrast striping. The black-and-white base keeps it minimal while the neon accents give it that signature punch both brands are known for.

£/$85

Pinstriped Muscle Tank

This washed-black pinstriped muscle tank features the Von Dutch Loves oval and Wl’s logo on the chest, paired with subtle pin striping down both sides. It has a clean, sleeveless cut that keeps the graphics the focus and wears easy with anything.

£/$76

Varsity Jacket

This black-on-black varsity jacket features the W’s neon logo and the Von Dutch Loves oval on the chest, with a large embroidered back hit that gives it a bold, collectible look. The fit is designed to feel oversized and confident, making it a standout piece in any rotation.

£/$157

Brown Suede Trucker #1

This suede trucker hat features a two-tone design, with a brown suede front panel and a darker suede brim, paired with a breathable mesh back. Rich earth tones give it an elevated feel, while the oversized Von Dutch Loves patch and W’s neon strike add a clean pop of character.

£/$70

Brown Suede Trucker #2

This two-tone suede trucker hat uses rich earth tones across the front panel and darker brim, paired with a breathable mesh back for everyday wear. A bright yellow Von Dutch Loves logo across the front brings the color story to life, while W’s neon strike on the side adds a sharp contrast that modernizes the vintage look.

£/$70

Black Suede Trucker

This black suede trucker hat delivers a classic bold look with bright yellow embroidery that stands out without trying too hard. The breathable mesh back makes it easy for everyday wear, while W’s neon strike on the side adds a sharp hit of attitude.

£/$70

Navy Trucker

This navy trucker hat keeps things clean with a classic white-and-navy front patch, while subtle hits of neon-yellow, including the “W” logo on the side, tie it back to the collection. It’s the most casual option in the lineup, built for easy everyday wear with a breathable mesh back.

£/$70

About Von Dutch Loves:

Von Dutch Loves is a new movement from the iconic Von Dutch brand. Paying homage to influential subcultures, Von Dutch Loves pushes the legacy of a brand synonymous with cool, edgy and youthful rebellion into a new dimension. Backed by strategic partnerships involving DJ collaborations, festival activations, and artistic projects - Von Dutch Loves blends music, fashion, and art through experimental events and fashion collaborations across festivals, parties, concerts and more.

About Von Dutch:

Von Dutch, a brand synonymous with rebellious spirit and innovative fashion, has left an indelible mark on the global fashion industry since its inception in the early 2000s. Renowned for its edgy designs and iconic trucker hats, Von Dutch became a cultural phenomenon, embraced by celebrities and trendsetters alike. Now under the ownership of WSG (White Space Group), the brand continues to push the boundaries of contemporary streetwear, infusing its rich heritage with modern influences. WSG's stewardship promises to uphold Von Dutch's legacy of bold creativity and authenticity, ensuring the brand remains a staple in fashion-forward wardrobes worldwide

About W:

W is personal care built to empower the next generation of men rewriting what it means to be strong, clean, and confident via relentless performance. With bold, long-lasting scents and cleaner, vitamin-infused formulas, every product is designed to keep guys fresh long after the others tap out. Founded by Jake Paul with Geoffrey Woo and Woodie Hillyard, W delivers low-maintenance, high-impact essentials that match the energy of its community. Fueled by irreverence and a drive to win, W stands by those who relentlessly pursue their dreams daily.