BOXXER announce groundbreaking new partnership with global sportswear brand

BOXXER teams up with Champion

BOXXER and Champion have today announced a groundbreaking new partnership that will see the global sportswear brand become Official Apparel Partner and collaborate on a comprehensive range of brand activations across the BOXXER ecosystem.

The partnership will ensure prominent branding for Champion across all BOXXER pre-promotional events and fight night starting with the historic all-women’s UNSTOPPABLE world championship event at a sold-out Royal Albert Hall this Friday night, March 7. Olympians Natasha Jonas and Lauren Price MBE headline with a huge all-British world title unification match.

Champion will design and release a co-branded, limited edition apparel collection, with BOXXER Founder & CEO Ben Shalom sporting the fits at events. The exclusive range will be available to fans via Champion and BOXXER retail platforms in the near future.

Champion will also work closely with BOXXER on Chase Your Future community events, supporting amateur boxers and grassroots gyms around the UK with the provision of high-quality apparel. Bespoke social/digital content creation and experiential brand activations will further amplify the partnership.

Ben Shalom, Founder and CEO, BOXXER, said: “We are thrilled to welcome Champion as BOXXER’s Official Apparel Partner. Champion’s legacy in sportswear is undisputed, and its commitment to quality and innovation speaks strongly to our own values and the direction we want to take the sport of boxing. It’s a moment of great pride to see BOXXER working with such an iconic global brand and one steeped in history, and we cannot wait to get started.”

Lorenzo Moretti, CEO of Champion EMEA, said: “We are thrilled to partner with BOXXER, a brand that is redefining boxing for a new generation. Champion has always been about resilience, authenticity, and sporting excellence, values that align perfectly with the world of boxing and BOXXER’s dynamic approach. We're excited to bring our rich heritage in sportswear to the boxing world and create something truly special together.”

Champion was born in 1919 in Rochester, NY, USA, and has grown to become one of the world’s most recognisable athletic apparel and sportswear brands. Champion offers a full line of athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. As a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers.

Perhaps best known for its iconic and patented Reverse Weave sweatshirt, the first garment of its kind to prevent shrinkage, Champion has kitted out generations of athletes across the NBA, athletics and boxing; and more recent brand collaborations include collections with Rick Owens, Supreme, and menswear brand Percival.

Founded in 2018 by Ben Shalom, BOXXER has grown rapidly to become one of the world’s leading boxing promotions in just a few years. BOXXER events air LIVE and exclusively on Sky Sports in the UK and Ireland, with a fast-expanding international footprint of 150+ territories globally.

BOXXER is home to a world-class stable of fighters featuring world champions, fan-favourites, Olympic medallists and unbeaten contenders in both the men’s and women’s sport.

BOXXER’s historic all-women’s event at the iconic Royal Albert Hall on March 7, the eve of International Women’s Day 2025, is headlined by an all-British match-up between Unified Welterweight World Champions and former Olympians, Natasha Jonas and Lauren Price MBE .

The undercard will feature a host of elite female fighters including Caroline Dubois, Karriss Artingstall, Cindy Ngamba and Francesca Hennessy.

Visit the Champion store at www.championstore.com